Educational blog

Here, you can find numerous guides on how to organize a giveaway, gamification, or BrandLoyal program, as well as what to look out for. If you don't have a lot of time, at least take a look at our comprehensive Q&A. 

Everyone likes to win. This is the reason why prize games and contests can be a powerful tool in promotion. Through interaction with the brand, customers have the opportunity to win valuable prizes. Join us on this journey, where we will soon be sailing in new and exciting waters.

Emotions play a significant role in motivating consumers to make purchases, and many of the items they buy are driven by subconscious factors. It all comes down to branding. The human brain is wired to seek mental shortcuts to avoid purposeful thinking. This is a fundamental concept on which brands are built - for customers to remember and connect with a brand, they need to be kept engaged and passionate through every interaction.

Another important factor that encourages consumers to buy is the effectiveness of the marketing campaign. Since consumers prefer to buy products from brands they are familiar with, repetition is an effective way to keep a brand top of mind. It is an effective method of ensuring a longer retention of the product in their subconscious, which is an essential way of raising brand awareness. Contest campaigns serve as a reminder for the brand, albeit in a less intrusive manner than advertisements.