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Business tools

Implementing the loyalty program, helping Brands  retain and attract new customers.

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01 Customer relationship management
01Customer relationship management

Customer base - Filters - Tags and segmentation - Statistics - RFM analysis

Customer relationship management

Customer base When customers join the loyalty program, they automatically appear in the customer base. The digitized customer base allows analysing and segmenting your customers, monitoring their preferences and engagement in your business.   
Filters Segment your base to identify specific groups of customers using filters by gender, age, number of transactions, etc.  
Tags and segmentation Segmentation is used to break down the customer base and single out individual groups based on different criteria for further evaluation and management. The customer base is segmented by assigning one or more tags to customers and removing them if needed.  
Statistics The statistics section displays the dynamics of all important metrics of your business.  
RFM analysis Your customer base is divided into groups in order to understand which of the customers buy often and a lot, who buy often, but not that frequently, and who have not bought anything for a long time.  

Encouragement of repeat purchases

Loyalty program Loyalty program is the main add-on of the BuyerFy ecosystem for motivating and rewarding regular customers, which is based on the provision of discounts or rewards for purchases in the company.  
Push notifications With push notifications, all customers will instantly know about your special deals and news. You will save your funds on marketing and create the image of a relevant and advanced company. Unlike SMS they look more informative and attractive.  
Automatic distribution of certificates to customers who have not purchased anything for a long time Set up automatic certificates distribution for customers who have not made purchases in a while to motivate them to come back to you  
Automatic distribution of birthday certificates or points Wish your customers a happy birthday and reward them with points or certificates. Set up automatic distribution of birthday certificates or points and your customers will be notified by a push notification.  
Certificate distribution via link Do you have a customer base on social networks and messengers? Send or publish a certificate link to quickly bring your customers back.  
Distribution of certificates by customer base segments Certificates motivate customers to make repeat purchases. Choose who to send certificates to by analysing customer behaviour in your personal account. Certificates allow leaving behind paper alternatives which makes it possible to optimise and automate the process and reduce its cost.  

Churn management

Rating and reviews Now you will always know the opinion of each customer on your Brand after each purchase in BuyerFy. The review contains information on when and where the customer made the purchase. Such reviews are non-public, only the owner or manager can see them. Contact the customer, thank them for their feedback, and offer a gift to smooth over the bad experience and win the customer back.
 
Feedback If your customers don't like something, they can always leave a complaint or suggestion in the BuyerFy or even by scanning a QR code. Keep an eye on such reviews, these are growth points for your product and service. To ensure you don't miss important feedback, you'll receive a push notification whenever there's a new review.  
Feedback QR code The feedback works effectively when it is convenient to leave it. For example, placing a QR code in your company will allow customers to leave more feedback and it will help improve the quality of service.  
RFM segments Using RFM segments, identify a group of customers that are at risk of churn. Manage communication with each group separately: send special offers to a group of regular customers, and give motivating discounts to users who have not bought anything for a while.
 
Certificate distribution via link Do you have a customer base on social networks and messengers? Send or publish a certificate link to quickly bring your customers back.  
Distribution of certificates by customer base segments Certificates motivate customers to make repeat purchases. Choose who to send certificates to by analysing customer behaviour in your personal account. Certificates allow leaving behind paper alternatives which makes it possible to optimise and automate the process and reduce its cost.  

Customer acquisition

Referral program It allows customers to recommend your business to their friends and earn points for effective referrals. Motivate customers to refer others with BuyerFy and your business will grow faster. Reward them with points, hold competitions for the largest number of referrals and track statistics.  
Cross marketing Do you know an Brand manager who has a similar target audience, but is not your competitor? Agree on mutual distribution of certificates: every time customers of this company make a purchase, they will receive your certificate.
 
WhatsApp Your Brand will be automatically displayed in the BuyerFy, which is used by our user base. A great opportunity to attract new customers!  
Advertising There are several sections for placing your ad in the BuyChat Bot: a slider, stories and an “Attention” compilation. Choose any of them, submit a request and your company will be shown to our regular users.  
Certificate distribution by QR code Print a QR code with certificates on your promo materials. This is a great opportunity not only to give a valuable offer to customers, but also to stay in their smartphones. When the certificate expires soon, the customer will receive a push notification.  

Extra tools for profit boost

Certificate distribution for the purchase Do you want to increase your average bill? Set your buyerFy up so that for purchases above a threshold amount, the customer will receive a certificate for the next purchase.
 
Online menu Add your products to the price list, generate a QR code and give your customers access to your customer's beautifully designed menu.  
Employees engagement The Waiters engagement add-on is meant for employees management. The main features are account settings, employees motivation, performance data collection and statistics.
 
Waiters performance report The waiters performance report is created to monitor the performance of your cashiers within a calendar month. Each month the report resets and is being updated until the end of the month. The data is collected in real time. You can view the data for previous months by selecting them in the drop-down list.  
Traffic sources The traffic sources add-on is a great tool to track where your customer flow comes from, analyse the effectiveness of this channel and reduce marketing costs.  
How BrandLoyal.chat works through WhatsApp

We turn real-world purchases into digital customer relationships.

By combining AI, OCR, and WhatsApp communication, BuyerFy helps brands collect first-party consumer data and build lasting loyalty — without the need for apps or loyalty cards.

🛍️ Purchase Consumers buy your product in any store  
📸 Take a photo of the receipt send a photo of their receipt to WhatsApp  
🎁 Get a reward the system automatically recognizes your brand’s items and assigns loyalty points.  
📊 First-party consumer data

real visibility into who buys, where, and when

🧠 AI segmentation

Identify loyal, new, or competitor shoppers

🎯 Precise remarketing

Target ads only to verified brand buyers

Consumers love it — because it’s simple.
  • Entering and reviewing the rules that will govern the Sweeepstake - Prize Game,
  • verifies whether laws such as GDPR are visible and insightful.
Benefits:
  • No registration or mobile apps

  • All via WhatsApp

  • Transparent tracking of points and purchase history

It’s time for smarter loyalty.
  • BrandLoyal.Chat connects your brand and your real consumers,  on the platform they already use every day: WhatsApp.
  • One click away from next-generation loyalty.
BuyerFy is a one-stop-shop for your entire Gamificiation Marketing lifecycle
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By working with BuyerFy you can reach your goals in no-time.